Overview
We have a dynamic opportunity for a seasoned Marketing Coordinator to form part of a Premium Hospitality Portfolio in Franschhoek.
The role of the Marketing Coordinator supports the Senior Marketing Executive to achieve department targets by developing and implementing strategies and taking all reasonable measures to maximise brand recognition, sales and revenue.
Key Responsibilities
- Quality and achievement of collaborating efforts with the hotel teams on all matters impacting the public communications and relations
- Providing content support to sales teams responsible for OTA’s, OTO’s and traditional trade relationships
- Delivery of cutting-edge marketing and communication material
- Responsible for co-ordinating marketing specific site inspections with media / PR agencies
- Design and production of all brand creative content and collateral
- Support the wider marketing function on key projects, campaigns and additional workload as and when required to do so
- Achievement of quality improvements as agreed by the Department Management in response to Market feedback
- Savings made through negotiating improved pricing for marketing materials
- Provide support in the execution of digital marketing campaigns across SEO/SEM, social media (Facebook, Instagram, LinkedIn etc), email, and web
- Coordinate and assist with email marketing campaigns, including building emails, segmenting audiences, and tracking performance.
- Monitor campaign performance and generate reports using tools like Google Analytics and social insights dashboards
- Assist with website content updates, light CMS work (e.g., WordPress)
- Stay up to date with digital marketing best practices, tools, and trends
- Identify trends and insights, and optimize spend and performance based on the insight.
- Instrument conversion points and optimize user funnels
- Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate
Experience and Skill
- 1–3 years’ experience in digital marketing, social media, or content coordination
- A basic understanding of the hospitality and wine industry (high end) would be beneficial
- Familiarity with SEO/SEM basics, PPC, content strategy, and community engagement
- Social tools: Hootsuite, Later, Meta Business Suite
- Analytics tools: Google Analytics, Facebook Insights
- Knowledge on Email platforms like Mailchimp, Campaign Monitor, or similar
- Knowledge of CMS platforms: WordPress or similar
- Graphic design skills (e.g., Canva, Adobe Creative Suite – In-Design, Photoshop, Illustrator, WordPress) and MS PowerPoint.
Inherent Requirements
- Diploma or Bachelors degree in Marketing
- Process excellence and service delivery
- Excellent quality and attention to detail
- Innovation for results
- Ability to work effectively when under pressure
- Teamwork and cross organisational collaboration
- Analytical mindset – comfortable reviewing metrics and translating them into insights
- Curious, collaborative, and eager to grow in a fast-paced marketing team
Remuneration:
- Dependant on Experience
Consideration
Candidates, who are already residing in Cape Winelands will have preference. We can only consider South African Citizens or applicants who hold a valid South African Permanent Residence! No Work Permit applications will be accepted! We handle high volumes of applications daily and will only be able to reply, via e-mail, to candidates who have met our clients’ requirements.
Only candidates with the required experience and qualifications will be shortlisted and contacted.
All applications submitted must contain:
- Updated CV with contactable references
- Motivation
- Certified Tertiary Educational documents
- Written Reference Letters
- A recent presentable profile photo’s
- Food profile
How to apply
Email us at info@pmrecruitment.co.za
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